Ram will always be 'vinned' (Vehicle Identification Number) as a Ram. Ram trucks are marketed separately from Dodge cars former Ram Division President Fred Diaz stated, "Ram trucks are not a Dodge model. Įxecutives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".
The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers", rather than casual truck buyers who buy trucks for image or style. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands.
Under CEO Marchionne, "World Class Manufacturing" or WCM, a system of thorough manufacturing quality, was introduced and several products re-launched with quality and luxury. The federal government provided support for the deal with US$8 billion in financing at near 21%. On June 10 that year substantially all of Chrysler's assets were sold to "New Chrysler", organized as Chrysler Group LLC. In June 2009, when Chrysler emerged from Chapter 11 bankruptcy protection, Fiat Group received a 20% stake in Chrysler Group LLC and Sergio Marchionne was appointed CEO, replacing CEO Robert Nardelli. After that point, all trucks made by Chrysler were distributed under the Dodge marque. Prior to the 1970s, Dodge had maintained a separate marque for trucks, Fargo Trucks, primarily for use outside the United States. Since its inception, the brand has used the slogan "Guts. New series Ram pickups are made at Sterling Heights Assembly in Sterling Heights, Michigan. Ram "Classic" trucks are made at the Warren Truck Plant in Warren, Michigan and at the Saltillo plant in Saltillo, Mexico. Ram Trucks' logo was originally used as Dodge's logo. It was established in a spin-off from Dodge in 2010 using the name of the Ram pickup line of trucks. Ram Trucks, stylized as RAM and formerly known as the Ram Truck Division (of Chrysler), is an American brand of light to mid-weight trucks and other commercial vehicles, and a division of Stellantis (previously Fiat Chrysler Automobiles).
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